What first got you interested in floristry?
I am an impatient creative and love art that is quick! Although planning wedding flowers is a long and detailed process, the actual creating part is relatively fast. For me, it’s like painting with flowers—a much quicker process!
Why did you decide to start your own small business?
I have always desired autonomy over my time, and starting my own business allows me to plan my days and weeks as I wish. Additionally, I wanted to be at home with my young children, enabling me to schedule work around nap times and nursery. When they started school, I could manage drop-offs and pick-ups without worry.
In what ways do you think being a creative woman guides your business decisions?
Being a creative woman allows me to think outside the box. When things don’t go as planned, I believe I can always devise an alternative strategy. I don’t fear failure because I know there’s always a solution, which helps me maintain a positive outlook on everything.
What has been the biggest challenge in your small business?
Navigating my business through various health challenges over the last few years has been quite the challenge. However, being self-employed and having control over my time has allowed me to create space for recovery and inspired me to develop new ideas for generating income that doesn’t solely rely on me and can operate more independently. I work best under pressure and tight time constraints, so unexpected situations that force me to pivot are actually beneficial.
Aside from creativity, what other skills or personality traits do you think help you in your business?
I consider myself a positive person with a can-do attitude. I tend to say yes to opportunities and figure things out later—and so far, so good! I also think I’m quite relaxed and take things in my stride, which definitely helps when unexpected challenges arise.
When you look back at where your small business started, did you ever imagine this is where you would be now?
Absolutely not. When I started my wedding flower business almost 21 years ago, I didn’t have a concrete plan; everything evolved organically over the years. I love that I now get to mentor others in the industry. When I began, I was so shy that I never would have imagined hosting workshops and group Zoom business training sessions. Although, I’m not sure Zoom even existed 21 years ago!
In a different universe, what other creative business do you think you would enjoy?
In terms of creative businesses, I always thought I would like to explore photography or event planning. In another life, I would have loved to become an art teacher.
How do you get into a creative mindset?
Creativity definitely comes and goes! I find that giving myself space allows it to flow. A long dog walk usually does the trick, and it’s also when I come up with most of my random ideas.
Do you feel creativity helps your wellbeing?
Absolutely. When I am in the zone on a project, I enter a flow state that helps me zone out and forget about other things happening in my life. I tend to have a flighty, squirrel-like brain, and getting creative helps me focus!
What does the phrase ‘work-life balance’ mean to you?
I don’t really think there is such a thing as balance when you are self-employed. I believe it’s more about learning how to make work and life coexist happily. There will always be times when one spills over into the other, but it’s part of the compromise of being self-employed.
We just love Kate’s style (her creativity, and her joy of helping others) and it was lovely to get to know more about her. You can see more of her gorgeous floral creations, and experience her supportive and passionate personality, over on her Instagram (@the.little.flowerschool).
P.S.
If you haven’t already found us over on Instagram – why not come say hi and give us a follow. We would love for you to join the conversation, share our content, and help spread the movement.
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